Qomrah is one of the leading crowdsourcing programs in the Middle East that has been making continuous efforts to impact society positively. The program enriches edutainment media content, enabling and motivating participants to be creative in producing distinctive media content with a maxiumum of 3 minutes.
As part of its mission to activate society, Tam created an award that aims to empower individuals who are the base of our society. Israr is the first nationwide award that sheds light on the grit and perseverance of Saudi youth in starting a business or employment through recognizing their efforts and publishing their stories to inspire the society.
iRead is a festival that aims to celebrate the love of reading among youth and to promote the appreciation of knowledge seeking; through a competition, workshops, photo gallery, guest speakers, special events, featured films and a final ceremony. iRead aims to attract the involvement of the wider community, as competitors, judges, and audience. It is designed to ignite a passion for reading and highlight the importance of literacy skills – reading, writing, speaking and sharing ideas - to students and their families.